4.5 Communication, Media, and Social Change

One of the top five trends in sustainability communication is more use of social media tools and online video. Businesses and advocacy groups are realizing that social media networking can be used to connect with customers. This is why our group has decided to use Facebook as a way to present our project. Online communication is rapidly replacing written communication. More so, social networking sites is surely the new trend in our society. Even prominent leaders in our society such as President Obama use this type of communication to communicate his ideas and concerns with a sustainable way of life. By presenting our project on Facebook, we are able to communicate our ideas and encourage our friends, family, and the Facebook community in a setting that many of us visit daily.